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Advertiser FAQ
How are video ads billed?
Video ads are currently the most common format. When a user finishes watching a video, it counts as one billing. Repeated views are not billed.
How are click ads billed?
CPC is cost-per-click advertising, billed based on unique UV clicks on the ad.
What is CPM billing?
CPM is cost-per-mille (thousand impressions) advertising. Advertisers pay when their ad content is displayed. Cost per thousand impressions, charged for every 1000 unique UV displays.
What is CPA billing?
CPA is cost-per-action advertising, billed based on actual results such as registrations or logins, with no limit on ad volume.
What is CPS billing?
CPS is cost-per-sale advertising, billed based on actual product sales. This format is more suitable for shopping,导购, and web navigation sites that require precise traffic for conversion.